Professional Work History

LavLapel

Founder

Worlds smallest professional wireless microphone for content creators.
Planned to be funded via Kickstarter

Amazon

Senior Product Manager - Ads L6

Leading the launch and development of forecasting interface tools available to all Amazon's DSP customers globally.
Being customer-obsessed: working backward from customer's needs to build solutions that build their trust & preference to Amazon DSP.
POC for forecasting team and work with cross-functional stakeholders and teams: Agencies, Group VPs, PMs, Ad Ops, AMs, PSCs and advertisers.
Setup and monitor operational and performance metrics for measurement and visibility.
Program status reporting to leadership as to future roadmap items, metrics, progress updates and logic on product change decisions.

Kohl's

Senior Product Manager

Generated $2M+ in additional peak season revenue via improved checkout experience.
Marketing: launch on-site personalized campaigns- resulting in over $1.7M in revenues.
Monitor KPI’s and optimize via Adobe Analytics (Omniture) data.
Integration planning for payment tenders: PayPal and Venmo.
Re-negotiated pricing for address API service with provider.

Gurri Ka'hlon

Senior Product Manager, Partnership Development

Launched e-commerce site which produced over $100K in sales 4 months after launch.
Built white-label garment platform with YOY revenue of $2+ million.
Lead team: product manager, developers, design and QA.
Researched product plan, business planning, product development, materials procurement, legal, and operations.
Responsible for budget planning, roadmap, KPI’s and milestones.
Restructured and managed a remote development team of 7 remote members.
Marketing: launch e-commerce site, landing pages, SEO, develop social media accounts, content marketing strategy, attend tradeshow events, develop affiliate partnerships and influencer marketing.
Advertising: SEM, Display ads with Retargeting, LinkedIn media buying, Quora ads, FB Ads & Instagram ads.

Big Engage- Email SaaS

Director of Products
BigEngage Inc- Email SaaS that enables bloggers to run simple and effective email marketing campaigns

Create roadmap for email marketing automation SaaS: idea stage to MVP to scaled version.
Conducted market research, studied competitors, reviewed online user feedback and in-person interviews.
Scaled service results in 30K+ sign-ups and 10% sign-up for free to paid trial accounts.
Hired and managed our development, support and business team to over 75 both locally and remote (India).

Big Engage Inc- Llovin

Director of Products
LLOVIN- helps social media influencers promote products from over 200 online brands.

Developed the platform from the idea stage.
Create marketing strategies which brought in 400+ influencer sign ups.
Result: Influencers took 300+ product promotions live, resulting in over $200K Q1+Q2 revenue.
Result: Optimized UI to improve 1st time user engagement score to above 55%.

Optilly

Founder, Product Owner, Business Partnerships
Y Combinator funded company- Innovative media buying service that enabled app developers to reduce CAC.

Development marketing service that Platform generated $20M+ ad spends and 70+ advertisers.
Developed platform from idea stag: front end, backend, API integrations, payments and more.
Structured partnerships with top brands: Microsoft Bing, Symantec, AVG, Lavasoft, Opera, Zynga, & Star Trek.
Worked with stakeholders: YC leaders, investors, co-founder, team, legal, advertisers and vendors.